Social advertising for child safety in cars
Task: to encourage concern about lives and health of child passengers.
A series of billboards for the Ministry of Transportation of Kamchatka Krai encourages to be more responsible about transporting children in cars and reminds to always use seat belts and child car seats.
![kamchatka child safety 01](kamchatka-child-safety-01.png)
Bright largely typeset messages attract attention and can be easily read from moving cars.
![kamchatka child safety 02](kamchatka-child-safety-02.png)
![kamchatka child safety 03](kamchatka-child-safety-03.png)