Type Speaks by Steven Heller and Gail Anderson
Type is the handwriting of the 21st century, lending its expressive voice to the language of all written communication. Type Speaks is the first book to explore type as a medium that conveys emotions, concepts, and ideas, filled with hundreds of new fonts available through digital foundries. Some exude joy, radiate serenity, or jangle the nerves; some sell or persuade or command or seduce.
Type is to graphic design what speech is to verbal communication. It can be as soft as a whisper or as loud as a roar, lugubrious or happy, common or elite, reserved or passionate. Languages, for the most part, are not a problem, either: Most alphabets are made into type. You name it and there is a typeface for it—or at least custom letterforms that can be made to serve the needs of any rhetoric.Type (slab, with or without serifs) is accent, and typography is locution.
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The aim of this book is to explore typefaces and typographic design with emotion and expression as criteria. We are less concerned with purist functionality and aesthetics than we are with how type design telegraphs emotionally charged messages. Our job is to affix personalities and character traits to the architecture of communication—the design of the typographic vessels that contain words.
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From the introduction
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More than ever before, a great range of type choices, both conventional and unconventional, is available to graphic design professionals and nonprofessionals alike. In this new world, Type Speaks will be an essential reference for anyone crafting messages in words.
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- Made in Russia
- Hardcover
- 472 pages
- Dimensions: 144×216 mm (5,6″×8,5″)
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978-5-6047877-0-0
