Chapter “Maximum Nefertiti” (pages 18–25 of the book in PDF, 705 KB)
The Language of Composition is a collection of essays by the famous graphic artist, type designer and artist Yuri Gordon. Dozens of years of design practice led him to the idea that almost all areas of human activity are subject to uniform laws of composition. The framework of this theory makes possible such unusual notions as the interface of the Sistine Chapel, the power points of a film poster or the level of elaboration of a typeface.
However, the author isn’t writing a textbook, so he isn’t excessively concerned with the precision of his definitions. According to him, he “works with descriptions and metaphors.” His vision captures such objects as the head of Nefertiti, a Velázquez painting, the golden section, text alignment and a shape on a playbill. Using a variety of examples he shows how composition works. The conclusions will inevitably appear subjective, many of them unexpected and controversial. And the author’s views were contested when the book was still in the form of a series of articles in the author’s blog. The most important comments form the first readers of the blog remained in the book.
There is no difference between the composition of a stool, a song, a novel, an opera house, a logo, a costume for a minor character in an opera or even this very sentence. Moreover, a mountain range obeys the same laws of composition as a butterfly. An empire is put together using the same tools as a box of matches. If we don’t see something in a composition, it doesn’t mean it doesn’t exist. Even chaos is composed.Why do we need a general theory of composition?
It we could combine, reduce to a set of principles all the knowledge in the field of composition accumulated by mankind, all kinds of activities would benefit.
Having understood the composition of a disease, a doctor will be able to turn tragedy into drama.
Having understood the composition of poverty and wealth, a manager will be able to more effectively influence the flow from one form of existence into the other, more acceptable one.
Having understood the composition of a crowd, an architect will be able to create a convenient system of exits for a Metro station.
Having understood the composition of a sonnet, a designer will be able to more accurately arrange visual accents in a brand book.
Having formulated the layout of a galaxy using the general principles of composing a symphony, a scientist will be able to give a director a timeline for a new TV series (and vice versa, which is funny).
You can see all this as platitude, but right now, at 6 am, with a clear head, I feel this general theory inside me. It is quite possible to create it, and it can bring immense value. This only requires one temporary effort and co-creation of people from different areas associated with composition. It requires a series of experiments that would allow to formulate and use uniform tools of composition in various spheres.
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From the preface by the author
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The book is intended for a wide range of readers interested in design and visual culture.
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- Hardcover
- 208 pages
- Dimensions: 194×290 mm (7.6″×11.4″)
- Press run: 3000
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ISBN 978-5-98062-108-7
