The making of Incredo logo and corporate identity

The client wants to be associated with the best cosmetics brands. Exploring the area, trying to grasp the latest trends in the world of beauty and fashion.

We need to come up with a text logo that is elegant and laconic yet has an edge. Making first drafts.

Putting the letters aside for a while and turning the task upside down: trying to find a graphic style first to later supplement it with text.

The type designer draws the letters.

Presenting the results.

The client chooses the circles. Finalizing the patterns, deciding on the coloring schemes.

The strokes of the letters are too thin, adding two more styles for use in different scales.

Typesetting the media.

Assembling the guide.