Enter.IMB is a system designed to allow International Moscow Bank customers to manage their accounts on the Internet. The studio created the name, logo, corporate identity, and developed the corporate identity promotion concept.
The corporate sign is based on the stylized Enter key.
The logo, corporate colors, decorative graphics, and the general rules for Enter.IMB advertising and information materials are described in concise corporate identity guidelines.
The Enter.IMB promotion concept includes the plan of events, key messages, methods of presentation, ideas of advertising campaigns, the formats of advertising media, and recommendations for mass media selection for each group of the target audience.