Task: to introduce a targeting service.
Home Credit Target is an advertising platform for business for making personalized offers to the most relevant audience. Potential clients are selected among owners of Svoboda and Polza cards based on their consumer behavior, geolocation and interests.
The promo page clearly explains what the service does and what the client gets. We demonstrated the process of attracting an audience graphically: people literally fill up the chart.
Every person looks the same as the platform works with unpersonalized client data.
The page contains examples of advertising campaigns and answers to common questions. And of course, there is an application form.
