Holodilnik.ru home appliance hypermarket identity
Task: to use an identity to demonstrate a wide range of products offered by a home appliance hypermarket.
Holodilnik.ru is a well-known Russian online hypermarket of home appliances and electronics. The store offers customers not just refrigerators, but a whole range of home appliances of all popular and even hard to find brands. The need to show this diversity became the inspiration for the identity developed at the studio.
The container-shaped symbol remotely resembles a refrigerator with its simple shape, but can be transformed, stretched and filled with an infinite variety of useful devices. It also perfectly frames signs, shelves, business cards and serves as a recognizable motif in advertising.
