GSL corporate identity guidelines (In Russian, PDF, 27 MB)
Overview Process
GSL is an international company providing law, tax and corporate finance consulting services. Their original logo was a stylized coin. Prototype, original logo and its redesigned version. The new logo has a cleaner and more ‘mature’ look
The color logos use a gradient built using the colors of the company divisions. Logo in color
The same sign for different divisions, but in various colors
Each company division has its own corporate colors and foreign divisions inherit the corresponding national flag colors. British division flag
There is an additional indicator for divisions—color marks to appear on the info papers for workshops, lectures and other events.
Papers can be livened up using decorative design patterns, too with a country-specific feel. Versions of decorations for Cyprus and Great Britain officies
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Release date: December 29 2009 Cast: artistic director
art director
designer
technical designers
illustrators
type designer
imposers
editor
manager
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GSL corporate identity package also includes recognizable country theme elements.