Corporate identity Website

Goodwalk corporate identity

Overview Process

Task:	to create brand name, logo, and corporate identity for a mobile social network.

Goodwalk is a new social network running on iPhones, iPads, and iPods. It connects people based on location. You search for friends neither by high school you went to, nor by the city you were born in, but by one’s current location. The project’s brand name, logo, and corporate identity were designed in our studio.

Logo takes the project’s name quite literally

Monochrome version

Release date: October 13 2011

Cast::

artistic director

art director

Ludwig Bistronovsky

designer and typesetter

Natasha Bayduzha

copywriter

Aleksandr Shtefanets

editors

Katerina Andreeva
Aleksandr Nosikov

project manager

Anastasia Olkhovskaya

Style guidelines have everything needed to handle logo and the rest of the corporate identity elements.

good walk mapf

Key pieces—map pins and flags—double as decorative elements

good walk card

Corporate business card comes in shape of a signature map pin and is printed on heavy stock

good walk docs

Letterhead, envelope, business card, and promotional goods

good walk fonts

Corporate typeface and some sample print layouts

good walk brandbook

Style guidelines on corporate colors

Order a design...