Corporate identity elements Packaging Website

Genotek website

• OverviewProcess

Task:

to create a website for a genetics company.

Release date: 30.05.2017

Founded in 2010 by three Moscow State University graduates, Genotek conducts DNA analysis and genetic tests for private customers and large institutions. A website presenting complex medical information in an accessible, structured and beautiful way was created at the studio.

It all starts with submitting a sample

The personal section of the website contains information about personal tests. These tests determine risks of genetic diseases, help develop prevention programs, plan pregnancy, create exercise schedules and reveal hereditary predispositions. Individual test pages contain interesting facts about each test, examples of final results and allow to purchase a test.

Health and longevity Genealogy Family planning Diet and fitness Talents and sport

Interactive illustrations and inforgraphics dispersed in text make it easy to understand how genes and their mutations influence people.

Examples of genes and disorders demonstrate their influence on human health and abilities

Gene

CHEK2

Lung cancer

Gene

CHEK2

Lung cancer

Responsible for the synthesis of a cell division cycle protein. If the cell DNA is damaged, the protein blocks division thus preventing development of cancer tumors. Carriers of mutations of this gene have an increased risk of developing cancer, primarily lung cancer.

Gene

APOE

Alzheimer’s disease

Gene

APOE

Alzheimer’s disease

The protein synthesized from the APOE gene participates in lipid exchange in the liver and cholesterol exchange in the brain. Combinations of certain mutations of this gene can lead to a 16-fold increase in risk of developing Alzheimer’s disease.

Gene

HLA-DRB1

Multiple sclerosis

Gene

HLA-DRB1

Multiple sclerosis

One of the genes of the main histocompatibility complex responsible for synthesis of a protein that plays an important role in the immune system. Disorders of the gene can lead to autoimmune diseases including multiple sclerosis.

Gene

AGBL1

Schizophrenia

Gene

AGBL1

Schizophrenia

This gene encodes glutamate decarbamylase which is involved in post-translational modifications of various proteins. Mutations of the gene lead to an increased risk of schizophrenia, yet the molecular mechanism through which gene disorders affect progression of the disease is not yet known.

Gene

BRCA1

Ovarian cancer

Gene

BRCA1

Ovarian cancer

The gene encodes a protein that plays an important role in ensuring the stability of the genome and suppression of oncogenesis, protecting the body from tumors. Mutations of the gene that disrupt its normal functioning cause almost 40% of cases of breast cancer and over 80% of cases of ovarian cancer.

The website’s main character uses her own example to explain genetics and its influence on the formation of personality, heredity and predispositions.

Beautiful metaphors help readers understand the text.

Clients who are ready to purchase more expensive examination and buy a test package that includes decoding of the whole genome are redirected to the premium products section where they can register, receive their results and use additional medical services.

Overview of possibilities

Health and longevity test

Family planning test

Examples of decoded genes are illustrated with beautiful graphics that make exploring website pages fun.

Gene

ACTN3

Strength

Gene

ACTN3

Strength

encodes the structure of the alpha-actinin-3 protein. Promotes ordering of the contractile apparatus of muscle fibers and is involved in a large number of metabolic processes

Gene

PPARA

Body type

Gene

PPARA

Body type

participates in the regulation of cell differentiation, cell development and metabolism. Affects physical qualities and physique

Gene

VEGFR2

Endurance

Gene

VEGFR2

Endurance

regulates division, survival and development of endothelial cells and new vessel growth. Variants of the gene can have influence on endurance

The footer of each page contains information on additional services available after the procedure.

Partner compatibility

Finding relatives

Complete health report

Individual disease prevention recommendations

Personalized health check-up

Predisposition to sports

Predisposition to academic and art achievements

Personality features and psychological risks

Chat with a geneticist about family planning

Predispositions

National composition

Individual training program

Chat with a dietologist and fitness consultant

Individual diet program

Ancestor migration map

Neanderthal genome percentage

A special large section of the website is devoted to the description of diagnosed disorders and analyzed mutations. The information is grouped by gene names, types of mutations and individual disorders. The pages are connected with crosslinks and illustrated with simple tables.

Gene catalog

Disorder panel

Gene page

Representatives of medical clinics, laboratories and scientific institutions can use the corporate section to order tests and share their experience of working with Genotek. The final price is calculated on the fly as the parameters of sample preparation, analysis and information processing change.