Fulcrum logo
Task: to design a logo.
It’s boring to work
with urban planning documents,
but still, what would we do,
o brothers and sisters, without them?
Fulcrum is working on orders:
building apartment complexes and plazas.
Ornamenting landscapes with cattle farms
or marking out campgrounds.
Their logo, made in our studio,
looks extremely respectable:
the letter F, as if in black and white,
that everyone can see from a distance.
