Forward Leasing banner campaign

Forward came up with a cool idea: a smartphone subscription service. Why not? You don’t need to carry around an old model for five years and suffer condescending smirks of friends and colleagues. Now you can simply pay for your phone twice a month and replace it as soon as the new model comes out. Banners for Forward were created at the studio.

On Facebook posts people who are still enjoying their recent purchases are already eying the new phones.