Before starting to work on the logo, we go to the garden’s museum to study its history and find interesting features. Learning that it is the Kiev’s oldest botanical garden founded in the 19th century.
One of the garden’s interesting features is that it is divided into two areas, scientific and recreational.
Professional biologists work in the scientific part of the garden. Its three greenhouses hold a collection of tropical and subtropical, aquatic and coastal plants as well as cacti and succulents.
The recreational area consists of a park zone for visitors, a children’s playground, gardens, and a collection of magnolias and rhododendrons.
A characteristic landscape with large elevation changes, ravines, flowing hills and steep cliffs as well as lots of stairs, ascents and descents is yet another feature of the Fomin Garden.
Right now the garden employees use a coat of arms created for the garden over twenty years ago, yet it is hardly used outside of documents and internal paperwork.
We want to create a logo that would be used not just internally, but to communicate with visitors, to talk about the scientific area, tours and fairs.
Going back to sketch the first ideas.
The art director picks the design with the Ф-shaped trees. Trying to grow it.
Choosing a laconic design and presenting it to the client.
The client asks to add more variety. A botanical garden is not just about trees. Agreeing and producing variety.
We get an idea for a recognizable and practical solution, a modular logo. At the core is the Ф tree and the landscape, while other parts can be added to create the required variety.
Trying some atmospheric backgrounds.
Putting together a presentation. The art director and the client like it.
Going over the details, coming up with the modules.
Asking the type designer to give a hand with the text.
Going over the style once again, fixing uneven line widths.
Developing the logo. Deciding to add some contrast by mixing black and white logo elements and natural textures in a single package.
Taking photos of the textures.
Done.
