The making of the Finme logo
Looking at the company’s competitors in Russia and Europe.
![finme process 1](finme-process-1.jpg)
Creating associations.
![finme process 2](finme-process-2.gif)
Since the service doesn’t have a name yet, coming up with our own. For example, Funduk: a fund, a nut, sounds good.
![finme process 3](finme-process-3.gif)
Credits that go through an eye of a needle. Wordplay: need—needle.
![finme process 4](finme-process-4.gif)
And some more.
![finme process 5](finme-process-5.gif)
Selecting a short list of names and sketches for the client. Trying availability of domains in mind.
![finme process 6](finme-process-6.gif)
The bird with the coin is everyone’s favorite. The names didn’t work. The client said that instead of a single domain, domains in .com, .ru, .ua, .pl and .ro zones should be available, or better yet, in all possible zones. To purchase domains in all zones, we need to come up with a new word. 4–6 letters long (yeah, right).
Generating ideas and talking to the client.
![finme process 7_1](finme-process-7_1.gif)
![finme process 7_2](finme-process-7_2.gif)
![finme process 8](finme-process-8.gif)
![finme process 9](finme-process-9.gif)
![finme process 10](finme-process-10.gif)
Ultimately, the client comes up with the name, Finme. Working with it.
![finme process 11](finme-process-11.gif)
![finme process 12](finme-process-12.gif)
![finme process 13](finme-process-13.gif)
What if the Fin part is attracted to the pronoun Me? Like a magnet or a rubber band.
Sketching a couple more options featuring the link.
![finme process 15](finme-process-15.gif)
The bird with the coin could work well here, too.
![finme process 16](finme-process-16.gif)
The dynamic ligature-based design is universally approved. Drawing letters, choosing a color scheme, sketching business cards.
![finme process 17](finme-process-17.jpg)
During the typesetting the client asks to add a Cyrillic version and a version with a descriptive caption.
![finme process 18](finme-process-18.gif)