Fantasy Group logos and brand platform
For nearly twenty years, Fantasy Group of Companies has been dedicated to the health and beauty of children and adults, ensuring flawless and safe treatment and helping dental clinics operate according to the highest international standards. We have designed unique logos for each division within the group.
First, we dove deep into the organization’s history, its current state and its aspirations for the future. We identified the issue of disparate branding for individual entities and unified them under a single brand platform, while preserving their established recognition. The foundation of the chain’s new image lies in the synergy of medicine and technology, providing people with peace of mind and comfort.
Dental Fantasy is the pediatric dentistry practice which gave start to the entire business. Here, children get healthy and beautiful smiles from their first tooth onwards, lasting a lifetime.
The logo features the wings of the tooth fairy, the clinic’s main character who accompanies its young guests and symbolizes kindness and belief in miracles.
Fantasy Kids Clinic specializes in general pediatric medicine. The clinic makes use of genuine anti-stress techniques such as animators, a playroom and soap bubbles.
The graphic part of the logo includes the ears of a friendly bunny character, created specifically for the clinic and associated with comfort and safety.
Dr. Alexandrovsky’s Medical Center is a multidisciplinary medical institution that employs advanced technologies, including artificial intelligence.
For the center’s logo, we redesigned a cardiogram: its clarity and precision signify the utmost accuracy of the doctors and the transparency of all processes for the patient.
Dental Belgravia is a premium-class adult dentistry practice with a powerful diagnostic complex and a stellar team of doctors.
The logo incorporates the golden ratio, commonly used in dentistry, symbolizing beauty and elegance.
Trade Fantasy assists organizations in providing first-rate medical care by offering technical support and training in the use of modern equipment.
The rocket in the logo, rushing forward and upward, is about development and success in business on the one hand and about new technologies, approaches and views on the other.
The group’s collective logo is represented by an abstract compass rose. Its rays echo the shape of the tooth fairy’s wings, which gave start to it all, and unite the group’s directions into a rich palette.
