The making of the Woshi-Woshi identity and packaging

Thinking up a brand name.

Trying it on the packaging.

Checking out watercolors.

The customer decides to change the name. Ok, working on the logo.

Putting it on the packaging again.

Coming up with three concepts. The first one is inspired by the artwork on Japanese manhole covers.

The second is the cute one.

Manga to round it up

The customer prefers the first idea.

Figuring out a shampoo bottle shape.

Sketching the labels.

Initiating the pattern drawing process.

Art director: This’s Africa.

Fixing it.

Laying out the front and back labels.

Smoothing out the details.