S7 New Year’s poster

S7 employees who have opened the first issue of the corporate newspaper (and the airline’s partners who have received a New Year’s greeting card) will see a real corporate Santa. In keeping with S7 new corporate identity, he’s not only warm and fuzzy, but also thoroughly green (rebranding).

Starring Igor Shemyagin, head of the passenger relations department in the Domodedovo airport, as Santa