Moscow has finally acknowledged the need to speak the human language to its own citizens. By the request of the city administration the studio developed a new way of communication and prepared a range of universal stylistic tools that allow to talk to Muscovites about the importance of construction in an easy, understandable and pleasant way.
To turn construction sites from a source of frustration to understandable and potentially useful objects, simple and clear messages were created for all types of construction projects, helping communicate their importance for the city and its residents.
The messages are typeset for any city advertising media.