Yield to Pedestrians road sign

Federal Authority for Road Traffic Safety in Tyumen Oblast is trying to solve the problem of pedestrians being run over on zebra crossings by raising driver awareness. The police decided to replace the traditional Pedestrian crossing signs with custom-captioned signs on several intersections in the city. A number of options for text plates were developed at the studio.

The signs are intended to remind drivers that there are real people behind the pedestrian pictogram