Yesenin Museum identity
The Yesenin Museum of Moscow comprises the museum itself and two cultural centers. It preserves and studies the poet’s legacy and regularly holds a variety of exhibitions, performances and plays. To ensure that all branches work under one recognizable brand, a heartfelt identity was designed in the studio.
![esenin Logo_white](esenin-Logo_white.png)
The simple-looking sign made of three dashes encapsulates many images: stripes on birch trees, a dovetail-joined corner of a village house, three lines of verse, and even brickwork referring to the theme of the city in Yesenin’s poetry.
![esenin Circles](esenin-Circles.png)
![](esenin-logo-seq.png)
![esenin Flyer](esenin-Flyer.jpg)
The colors symbolize different aspects of the poet’s work and help visually distinguish the museum and the cultural centers: gold is associated with the fall, red is the motif of the city, the revolution and the Imaginist avant-garde, and blue is the color of the high sky and the eyes of Yesenin himself.
![esenin Colors](esenin-Colors.png)
![esenin Tickets](esenin-Tickets.jpg)
The pattern looks modern yet is restrained enough not to upset the important balance between the past and present which is essential in museum life.
![esenin Mockups](esenin-Mockups.jpg)
Uniformly styled wayfinding for branches can be used equally easily on pillars and signs.
![](esenin-Signs.png)