The making of the Eldorado price tag templates
Making the first attempt.
![eldorado process 01](eldorado-process-01.jpg)
![eldorado process 02](eldorado-process-02.jpg)
![eldorado process 03](eldorado-process-03.jpg)
Client: Too much information and the text is too small.
Elaborating.
![eldorado process 04](eldorado-process-04.jpg)
![eldorado process 05](eldorado-process-05.jpg)
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![eldorado process 07](eldorado-process-07.jpg)
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Client: We don’t like it, these price tags lack emotion. They still have too much text. We need the clients to be able to see the deals and differences between models by taking a single look at the price tag.
Removing all the excessive information. Adding some graphics to the icons of similar models.
![eldorado process 19](eldorado-process-19.jpg)
![eldorado process 20](eldorado-process-20.gif)
![eldorado process 21](eldorado-process-21.jpg)
![eldorado process 22](eldorado-process-22.jpg)
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![eldorado process 25](eldorado-process-25.jpg)
![eldorado process 26](eldorado-process-26.jpg)
![eldorado process 27](eldorado-process-27.jpg)
Client: Still not what we’re after. You need to get rid of all the text.
Drawing pictograms for technical specifications.
![eldorado process 28](eldorado-process-28.jpg)
![eldorado process 29](eldorado-process-29.jpg)
![eldorado process 30](eldorado-process-30.jpg)
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Client: Now icons for specs and similar models look the same.
Continuing to experiment. Trying different shapes and background colors for pictograms.
![eldorado process 34](eldorado-process-34.jpg)
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![eldorado process 39](eldorado-process-39.gif)
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Client: Let’s bring it closer to Eldorado’s corporate style.
![eldorado process 41](eldorado-process-41.jpg)
![eldorado process 42](eldorado-process-42.jpg)
![eldorado process 43](eldorado-process-43.gif)
![eldorado process 44](eldorado-process-44.jpg)
Elaborating some more. The client likes the new designs but finds them too bold.
We get the suggestion to unify the specs table and use standard feature pictograms from manufacturers.
![eldorado process 45](eldorado-process-45.jpg)
![eldorado process 46](eldorado-process-46.jpg)
![eldorado process 47](eldorado-process-47.jpg)
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![eldorado process 50](eldorado-process-50.jpg)
![eldorado process 51](eldorado-process-51.jpg)
The client suggests to remove the chain logo and put the maximum emphasis on the price.
Finalizing and showing the result. Assembling a mini guide on how to use the templates and preparing mock-ups.
![eldorado process 52](eldorado-process-52.gif)
![eldorado process 53](eldorado-process-53.gif)
![eldorado process 54](eldorado-process-54.jpg)
![eldorado process 55](eldorado-process-55.jpg)