DM-Gadget logo
Task: to design a logo for a car electronics manufacturer.
Say, the English and the Japanese have as many mental differences as there are grains of rice in a piece of sushi. And Toyota and Lexus engines have a complete electrotechnical misunderstanding with Range Rovers and the likes.
DM-Gadget has devices that make an oriental engine feel as dear to a Brit as Guy Ritchie. The airy epic logo conveys inter-cultural communication and the solution’s simplicity.