Diakon brand platform, identity and naming system

Russian company Diakon produces products for medical laboratories: reagents, analyzers, test strips, control materials and everything else necessary for conducting in vitro diagnostics. Our studio developed a brand platform for Diakon, designed an elegant identity based on it and created a naming system for the company’s analyzers.

The light and dynamic logo reflects the brand’s commitment to advancing existing technologies and offering new solutions to preserve health and improve people’s lives. The letters д, а and о set the rhythm of the entire wordmark, giving it a sense of momentum as the viewer’s eye moves across it. Diakon uses perfectly purified water in the production of its reagents, and the company’s innovations push the industry forward. This is subtly hinted at in the negative space within the letters, which reminds of a drop of water—a key point of pride for Diakon.

A strict and functional layout evokes a sense of laboratory cleanliness, reinforcing the company’s image as professionals in their field.

The distinctive д also works well as a standalone symbol. Meanwhile, a pattern of light droplets appears effortlessly and unobtrusively on any medium.

The primary brand color is orange, which is unconventional for the medical field and helps the company stand out from competitors.

The bright, sunny letters contrast beautifully against a white background—whether on a doctor’s coat or the façade of a building.