Moscow driving etiquette social advertising

Overview   Process   Real Life   Award  

Task: to develop social advertising for placement on public transportation.

The Department for Transport and Road Infrastructure Development of Moscow decided to remind Moscow drivers, pedestrians and public transportation passengers that in order to decrease the number of accidents on the roads they have to be polite, careful and attentive to each other. Public transportation ads calling drivers to pay more attention to their behavior were created at the studio.

Release date: August 26 2014

Cast:

art director
copywriter
illustrator
typesetter
project manager
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It’s difficult to see a driver’s face in the car, but from the way they drive one can easily guess their personality. Car-like archetypes were created to show motorists how not to behave on the road.

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Cutie
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Thug
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Swine
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Clueless
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Explosive
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Aggressor
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Rascal
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Tank
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VIP
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Bull
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Hothead
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Car enthusiast
C

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