Talking to the client. The new product needs a full website and even though the product is already available, the website is still at a planning stage. It means we need to come up with an info page where people will see and want to buy the creamed honey and can find ways to contact the producer.
Looking at the company’s corporate identity and drawing first sketches.
Honey twists which means we need to show it with something rotating.
Deciding to divide the website into two parts, a standard text page and a virtual reality section which is where we’ll have rotation. The client likes the idea.
To make sure everything fits, creating subsections for each information block and a menu to switch between them.
Art director: Good, but lacks zing.
Changing the mood and turning everything into circles.
Virtual reality can be viewed using a special headset. The client wants to use it at trade shows. Starting to think and draw sketches.
Decorating the headset, testing at the studio and showing to the client.
Working on the eyes, adding a brief guide on how to use it.
Changing the designer. Starting to finalize the VR section and all the details. Suggesting to have the website feature more of the product.
Creating animation of a jar with a lid being twisted off so that visitors can see the honey inside. Rendering a new beautiful jar.
Finalizing the contents. Photographing models for the VR.
Selecting the best shots, retouching.
Choosing the main model.
The second one is a better fit.
Taking separate shots of the plaits and assembling the final image.
Art director: It needs more excitement.
Using the VR images to add life to the jar on the main page.
Moving the jar to the center and adding an LSD animation to attract attention.
Assembling and uploading the final version of the VR section. Showing the website to people at a trade show. They are really excited about the purple bees, skydivers and guys on bicycles but have trouble finding the link to the VR section.
Taking time to think how to attract attention to the jar. Deciding to add an animation inside.
Problem solved.
