The making of the Demilie honey logo
We start by creating emotional designs matching the high grade of the product. Developing historic image of the company.
![demilie logo process 1](demilie-logo-process-1.jpg)
![demilie logo process 2](demilie-logo-process-2.jpg)
Trying the designs on various honey jars.
![demilie logo process 3](demilie-logo-process-3.jpg)
![demilie logo process 4](demilie-logo-process-4.jpg)
Creating another variant with honey-inspired lettering.
![demilie logo process 5](demilie-logo-process-5.jpg)
![demilie logo process 6](demilie-logo-process-6.jpg)
A hexagon, flowers and berries give us a modern design that changes depending on the ingredients of the product.
![demilie logo process 7](demilie-logo-process-7.jpg)
![demilie logo process 8](demilie-logo-process-8.jpg)
Putting together a presentation and showing to the client. The client likes the designs but wants something more technological that would be a reflection of modern honey production techniques.
Searching for formal type-based solutions, images of honeycombs, flowers, drops. Rhyming the d and the e.
![demilie logo process 9](demilie-logo-process-9.jpg)
The art director says that the sign is too much: it mixes both uppercase and lowercase letters and has the cursive D. The letters also lack contrast. The feedback comes with a sketch that gives us two more designs to explore.
![demilie logo process 10](demilie-logo-process-10.jpg)
Drawing the letters, the D becomes capital.
![demilie logo process 11](demilie-logo-process-11.jpg)
Trying the result on a label.
![demilie logo process 12](demilie-logo-process-12.jpg)
Another design is a modern one with dripping honey. The drops provide a nice contrast to the geometric grotesque type.
![demilie logo process 13](demilie-logo-process-13.jpg)
Trying it on a jar as well.
![demilie logo process 14](demilie-logo-process-14.jpg)
![demilie logo process 15](demilie-logo-process-15.jpg)
Exploring a stencil-based design with a honeycomb in the letter D.
![demilie logo process 16](demilie-logo-process-16.jpg)
![demilie logo process 17](demilie-logo-process-17.jpg)
Another variant comes up with a flower growing out of the d.
![demilie logo process 18](demilie-logo-process-18.jpg)
![demilie logo process 19](demilie-logo-process-19.jpg)
![demilie logo process 20](demilie-logo-process-20.jpg)
Searching for interesting typefaces suitable for honey and adding some meaning to them.
![demilie logo process 21](demilie-logo-process-21.jpg)
![demilie logo process 22](demilie-logo-process-22.jpg)
This logo can be featured prominently on the packaging.
![demilie logo process 23](demilie-logo-process-23.jpg)
![demilie logo process 24](demilie-logo-process-24.jpg)
The client likes the first and the second designs and ultimately the second one wins.
The type designer redraws the letters.
![demilie logo process 25](demilie-logo-process-25.jpg)
The artistic director asks to add the dots above the i.
![demilie logo process 26](demilie-logo-process-26.jpg)
And make them dripping.
![demilie logo process 27](demilie-logo-process-27.jpg)