Delovye Linii is one of the largest Russian transport and logistics operators. The company can deliver almost anything in almost every possible way across almost the entire world—from small parcels between apartments to large shipments of raw materials between enterprises.
It is a high-tech and modern organization with a meticulous approach to its identity, which is why the solutions must be appropriate. We have designed the website for the company’s brand system, which serves two functions: it informs interested parties about the company’s visual style and provides employees with quick access to branding materials.
The main page, accessible to all users, vividly showcases the company’s values and core elements of its identity: the logo, typeface, colors and pattern.
Concise, well-considered illustrations in dark tones convey the confident and restrained image of Delovye Linii. Small accents in bright orange subtly draw attention to important details.
All sections, like well-prepared shipments, are neatly arranged on shelves.
The typeface should correspond to the message, so all texts are set in a dynamic yet neutral Direct face.
Several icon sets for material design blend perfectly with all three corporate colors, as demonstrated by the lively animation of spinning cube boxes with multicolored facets.
A special section allows users to quickly create their own business card, nameplate or commercial proposal template: employees enter their data, immediately see the result on the screen and download the mock-up with a single click.
