Meeting with the client and clarifying the task: we need to create a booklet that will be handed out at a law forum; later it will be used at other client events. The booklet needs to introduce the company and demonstrate its achievements.
Piling up ideas, trying different formats and layouts.
![delcredere booklet process 01](delcredere-booklet-process-01.jpg)
The art director says there’s too much fashion which isn’t in line with the client’s image. It needs to be more serious and aggressive.
Finding a frigate metaphor. Sketching.
![delcredere booklet process 02](delcredere-booklet-process-02.jpg)
Art director: OK.
Developing and preparing a presentation for the client.
![delcredere booklet process 03](delcredere-booklet-process-03.jpg)
The client likes it. Finalizing.
![delcredere booklet process 04](delcredere-booklet-process-04.jpg)
The ship is too romantic. Finding another metaphor, a sailing ship against the black sea.
![delcredere booklet process 05](delcredere-booklet-process-05.jpg)
Preparing illustrations for the internal pages.
Trying to find more interesting typesetting solutions, but ultimately going back to the original.
![delcredere booklet process 06](delcredere-booklet-process-06.jpg)
The photo with the boxers is too aggressive. Searching for a replacement.
![delcredere booklet process 07](delcredere-booklet-process-07.jpg)
Making corrections in the text, preparing for printing.