Cyberus identity and positioning
Cyberus is a technology holding company operating in the field of cybersecurity. The fund unites the industry, business, and government, ensuring cyber resilience in Russia and around the world. Cyberus invests in companies focused on information security, implements projects in this field and helps shape the cybersecurity industry in other countries. A brand identity and positioning principles for the fund were created in the studio.
The multifunctional symbol identifies the community while easily integrating with the logos of other organizations. This demonstrates that all these entities are united into a system of digital security.
The brand identity actively utilizes the effect of perspective, applying it to both graphic elements and typography.