Citymatic knows everything about proper collection, transportation, recycling and disposal of household waste. These people remove trash containers from our streets and get rid of dirty snow in the spring. The company already had a fresh high-tech identity, all that was left for us to do was to help them start using it properly. This is why we developed and compiled guidelines with the principles of using style elements in various situations.
![citymatic bb 10](citymatic-bb-10.jpg)
The largest section of the document is dedicated to versions of the logo (including the English ones) and options for their placement on surfaces of all types. Each example is illustrated with an image.
![citymatic bb 9](citymatic-bb-9.jpg)
![citymatic bb 13 17 16](citymatic-bb-13-17-16.jpg)
In total, there are three Russian and three English versions of the symbol. Features of each of them are described in the document in detail.
![citymatic bb 15 21](citymatic-bb-15-21.jpg)
One of the most important elements of an identity is the corporate typeface that is used to create business documents. A special section lists all possible typefaces and explains layout principles.
![citymatic bb 33 36](citymatic-bb-33-36.jpg)
When chosen correctly, elements of the logo form a corporate pattern that looks great on both light and dark backgrounds. A separate section is dedicated to choosing elements for the pattern.
![citymatic bb 38 41](citymatic-bb-38-41.jpg)
Simple and obvious pictograms were created for different types of trash containers.
![citymatic bb 43 44](citymatic-bb-43-44.jpg)
The chapter on branded media explains and demonstrates how to design business cards, letterheads, bills, envelopes, folders, badges, bags, souvenirs and anything else the company might need.
![citymatic bb 46 52](citymatic-bb-46-52.jpg)
![citymatic bb 71 78](citymatic-bb-71-78.jpg)
![citymatic bag](citymatic-bag.jpg)
![citymatic notebook](citymatic-notebook.jpg)
![citymatic roadsign](citymatic-roadsign.jpg)
![citymatic board](citymatic-board.jpg)
![citymatic truck](citymatic-truck.jpg)