The making of the 2011 Calendar

The idea from the studio’s creative pool Mozg (The Brains).

First sketches.

Refitting into a 9×9 grid.

Setting the days of the weeks, week’s number, and month. Leaving the grid visible for writing down daily to-dos.

On another thought, the grid limits the note space, so we remove the lines, thus clearing some room to enlarge the numbers.

Not many people actually use the week’s numbers. Sending the left column to a trash bin. And while at it, ditching the rest of the letters leaving the calendar with bare digits.

Uncovering the cover. Since there’re no set guidelines for its layout feeling free to design away.

The no-design design wins. “No design” and no letters either.