The making of the cover design for The Kind Worth Killing by Peter Swanson

Overview   Process  

Reading the book and thinking up a sketch.

swanson process 01

Presenting.

Client: That’s very gloomy, it seems Yana does indeed favor the color black. Was the blue color a conscious choice for the plants and all those pieces underground?

A brief pause ensues.

Client: I think that this is both fun and unusual))). I think we need to make sure all those pebbles give the cover a special character. At least its very unusual compared to other versions of this cover. We’ll take it! Drawing, changing the colors as we work to find the best design.

swanson process 02
swanson process 03
swanson process 04

Working on the endpaper.

swanson process 05

The sketch is ready. Starting to work on the calligraphy for the title.

The calligrapher takes the brush and a couple of sheets of paper and quickly sketches the text. The second variant written with a wide brush seems to be reinforcing the broken cartoonish style of the illustration.

swanson process 06

Typesetting both designs and showing to the art director. Should we go with the cartoonish one or the round hand-written one?

swanson process 07
swanson process 08

The art director chooses the round text and asks to make the lines straighter, fix their varying slant and fading off towards the end. A couple of iterations is all it takes to fix these problems.

swanson process 09
swanson process 10

Receiving sponsors’ logos and the picture for the endpaper. Positioning the text, and it’s done.

swanson process 11
swanson process 12

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