The book explains how fear helps sell vacuum cleaners and refrigerators, what question to ask an advertising agency before hiring it, how to sell one hundred thousand copies of a book in seven weeks without wasting money, what advertising and first date have in common, what David Ogilvy’s slogan helped increase a beggar’s income by twelve times and how guilt makes people buy their least favorite products. It also tells a lot about effective advertising techniques and how they can be used.
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