Cover design for Lean Marketing by Allan Dib

Allan Dib, a well-known business trainer, entrepreneur and motivator, is the author of the revolutionary approach known as the “1-Page Marketing Plan.” In his book, he encourages company leaders to achieve better results with less focus on traditional marketing. The author clearly explains how to reach goals through a simple, structured and systematic approach, replacing inflated, ineffective and wasteful marketing solutions, and what steps to take to create a strong brand with an outstanding reputation.

The character on the cover understands perfectly that achieving exceptional results can be accomplished with modest effort. The key is to allocate that effort wisely.