Founder of several successful startups, business coach and marketer Allan Dib suggests a new approach to practical marketing that allows to create a marketing plan simple and fast and use it to build an outstanding business from the ground up.
The author gives unusual answers to many marketing questions: how to get new customers, clients, or patients and make more profit from existing ones; why «big business» style marketing could kill a business and which strategies actually work for small and medium-sized businesses; how to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging to take their money; how to annihilate competitors; how to get amazing results on a small budget using the secrets of direct response marketing; how to charge high prices for products and services and have customers be grateful for it.
The book is intended for both beginners making first steps in business and experienced entrepreneurs interested in growing and developing their company.
