ATISS Group brand platform and identity
The ATISS Group of Companies (Automation, Technologies, Engineering, Supply, Service) implements automated control systems in oil refining, chemical, energy and other important industries. The studio has developed a brand platform and designed a geometrically balanced logo for the company.
The brand platform is built on the concept of “technology culture:” ATISS shapes a sustainable technological culture that allows the company’s partners to grow steadily and efficiently.
At the core of the symbol are parallel arcs, reminiscent of a cropped fragment of the letter “a.”
The logo reflects the company’s values embedded in the brand platform: attention to detail, process accuracy, work stability, as well as the refinement of business processes and continuous improvement.
The grapheme of the symbol refers the viewer to an ideally laid out cable route. The elements are strictly parallel, once again showing: everything is in its place at ATISS. If desired, it is easy to imagine a spiral, hinted at in the symbol. This is a universally recognized symbol of movement and continuous development.
The arcs in the logo support each other, adding stability to the entire structure.
Graphics repeating the plasticity of the logo have been created for laboratories and production facilities. Patterns give dynamics to the interiors, making them even more modern and technological.
