The making of the cover design for How to Make a Child Happy by Oleg Lenkov
Taking a dreamy blue background with white clouds as a promising design.
![lenkov process 01](lenkov-process-01.jpg)
The art director finds it beautiful but too abstract for a wide audience. Using a more concrete image of bottles with messages in a blue sea of dreams.
![lenkov process 02](lenkov-process-02.jpg)
Not abandoning the clouds entirely. Adding a couple more options and showing to the client.
![lenkov process 03](lenkov-process-03.jpg)
Deciding to go with the bottles.
The type designer creates the typeface. The designer puts everything together nicely.
![lenkov process 04](lenkov-process-04.jpg)
![lenkov process 05](lenkov-process-05.jpg)
![lenkov process 06](lenkov-process-06.jpg)
Everything gets sent to the typesetter for finalizing. The editor rewrites the text.
![lenkov process 07](lenkov-process-07.jpg)
Recoloring the studio’s logo and preparing files for printing.
![lenkov process 08](lenkov-process-08.jpg)