The making of the Another Year movie poster

Watching the movie.

Designer:

Art director: Let’s develop the masks idea. Also, there isn’t enough of New Year here.

Setting up the lights and shooting the local guys.

Making letters out of tinsel.

Looking at the result on different media.

And an alternative design with the round dance. If the posters are placed next to each other, it would look like lots of people dancing together.

Showing to the client.

Client: We like the masks, we’ll take them.

Inviting the actors for a photo shoot. First the guy in the mask, then the girl.

Working with the fairy lights.

It’s been a year and a half since the movie was shot and the actress now has long blonde hair. Taking pictures of another girl’s hair and retouching.

Meanwhile, the work on the title continues. Deciding to abandon the tinsel and search for a different style.

Settling on the calligraphy.

Artistic director: There is one important thing you need to remember: there is nothing worse than a woman’s armpit on a photograph. It needs to be either covered or retouched. All Western photographers cover it, while all the Russian ones don’t even understand it’s an issue.

Correcting.

Adding bokeh.

Client: The fairy lights look like barbed wire, let’s remove them.

Art director: No. It wouldn’t work without them. Let’s just make them white instead.

Photographer:

Client: All right.

Going to the type designer for the letters. Making the first approach.

Art director: No, we need something less soft. It’s a remake of a 1979 movie. Let’s use the style of the old Soviet movie posters.

Type designer:

Art director: Looks pretty, but not everybody will be able to easily read the letter “Д” here.

Drawing a more reserved and legible alternative.

Art director: Yes.

Cleaning up and polishing the shape.

Starting the typesetting.

The client asks to create two versions, with and without lights.

The one with the lights, of course. Printing.