Art director: We can make a bold Christmas poster with Herod the Great and the Massacre of the Innocents, since a lot of newborn children were killed on Christmas. Says so right in the Bible.
Maybe, in the form of a movie poster?
Secret advisor: First ideas.
A signed picture.
Herod, the beginning.
Can’t find me.
Not what we need.
Trying the surviving Jesus on the heap of pacifiers of the killed babies.
The art director suggests to place a birth certificate on top of the heap. Trying.
Deciding to go with a simple birth certificate.
Placing it in the stable. Done.