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The making of the World Whale and Dolphin Day poster

Overview   Process   Hi Res  

Coming up with the idea (The text reads “Happy Dolphin Protection Day”).

dolphin day 2014 process 01

Making the illustration nicer.

dolphin day 2014 process 02

Project manager: How about we make the detectives look like the ones from True Detective? Fans of the series will like it.

Designer: OK.

dolphin day 2014 process 03

Suddenly the editor delivers the bad news: the name of the holiday is entirely different: it’s simply World Whale and Dolphin Day. No protection there. Though there is the World Cetacean Protection Day, but it is celebrated in February. The poster be fine for it, but the world play with the word “protection” is not going to work.

So, a difficult choice: either we hold the finished poster until February or we come up with something else for the World Whale and Dolphin Day.

We decide to invent something new.

dolphin day 2014 process 04

Typesetting.


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