The making of the Independence Day of Ukraine poster (2013)

Recalling all stereotypes about Ukraine: salo (bacon), horilka, Tymoshenko’s braid, bloomer pants, scalp locks, mustaches, national patterns. We need something native and dear to the heart, but not so straightforward.

What if we use salo to create stylish typography?

Art director: Sure, go ahead.

Buying different kinds of salo and starting to cut out letters. Salo is a great and noble material, the letters seem to jump right out. Making a picture of every letter and assembling a poster.