Art. Lebedev Studio soccer team logo and uniforms
The employees of the studio regularly participate in mini-soccer championships in the Moscow region and plan to soon play against amateur teams of designers, bloggers and clients of the studio. Now, the team has its own logo and kit.
The Latin letters A, L and S, forming the abbreviation of the studio’s name in the logo, represent vectors that are gaining speed, while also reminding of the tactical movement of players on the field and the rapid thought process behind each project. The team’s kit is decorated with a pattern made from different renderings of the letter e, taken from the studio’s identity.
Red has been chosen for the outfield players, while the two goalkeepers wear contrasting green and purple kits, each with their own set.
The numbers and names are displayed in the dynamic Zum-Zum typeface. Thanks to the distinctive letter design, it perfectly captures the football spirit, energy and rapid movements during a match.
The first game against the media football club Amkal, played in the new kit, ended with a loss for the studio team but gave the players an incredible thrill.
A special video feature was released after the debut match.
