The making of the We Offer More Products Online poster

Project manager: Our satellite stores at Yandex and ABBY headquarters and at the British Higher School of Art and Design need a poster telling the customers we have more products available online www.store.artlebedev.com

Designer:

Art director: Too subtle.

Designer: Russian cursive makes me cry sometimes. {It reads “more” in Russian}

Art director: Not bad. But we need to keep it simple, think straightforward-advertising style. It should blatantly say “there’s more on the website.” No metaphors.

Designer:

Art director: Nope.

Designer: Here. I threw it together really quick in a card-making app on my iPad.

Art director: But it’s good.

Laying out the poster in a poster-making application on a computer and equipping it with a code for a quick access to the shopping bounty.