The making of the Russia Day poster (2017)
This time we want to get started on the poster earlier than usual, a couple of weeks ahead. But what’s the point? Every day, the tired brain produces the same boring metaphors: vodka, bears, balalaika. Finally coming to realize there’s no escaping the inevitable and deciding to go with the most hardcore idea.
![als russia day 2017 process 01](als-russia-day-2017-process-01.jpg)
The art director approves. Going all out and drawing.
![als russia day 2017 process 02](als-russia-day-2017-process-02.jpg)
The art director approves. Realizing we’ve been thinking in RGB color space and conversion to CMYK will make the colors less acid. Spending some time to fine-tune the colors and make them more toxic.
There we go! Ready for printing.