The making of the New Year poster (2018)
Creative director: An idea for the New Year poster.
![new year 2018 process 01](new-year-2018-process-01.jpg)
Art director: OK.
Photographing the street cleaners and the ball. Out of several options the art director chooses the one with the ball on the table.
![new year 2018 process 02](new-year-2018-process-02.jpg)
![new year 2018 process 03](new-year-2018-process-03.jpg)
![new year 2018 process 04](new-year-2018-process-04.jpg)
Choosing more natural poses for the people, retouching, typesetting. Done.