Overview Process
Coming up with the cover.
Nope, it’s all wrong.
Choosing one variant and working with it.
To warm-up, trying out a foreign layout grid.
Creating the opening about books.
Now about our cafés.
About the store.
And all together.
Inventing advertising pages.
Creating the questionnaire to help readers choose a gift. Creating themed bundles.
Deciding to make a question-answer chart.
The first sketches and questions.
Tidying everything up, drawing themed arrows.
Rejected layout variants on where to buy the products.
Creating the coupons.
Typesetting 164 pages and sending them to print.