The making of the Art. Lebedev Studio Publishing House tenth anniversary poster
Something monumental.
![izdal anniversary process 01](izdal-anniversary-process-01.gif)
Art director: The sequence of verbs must be reversed. Also, it doesn’t look complete.
A cake, maybe?
![izdal anniversary process 02](izdal-anniversary-process-02.gif)
Art director: No.
An overprint?
![izdal anniversary process 03](izdal-anniversary-process-03.gif)
Art director: It looks like a defect, not overprint.
???
![izdal anniversary process 04](izdal-anniversary-process-04.gif)
Art director: You’ve got to try something entirely different.
We were reading so much our eyes got tired.
![izdal anniversary process 05](izdal-anniversary-process-05.gif)
Art director: Well, meh. Too “ethnographic.”
A face-grabbing book, a book attack, evolution with books.
![izdal anniversary process 06](izdal-anniversary-process-06.gif)
![izdal anniversary process 07](izdal-anniversary-process-07.gif)
![izdal anniversary process 08](izdal-anniversary-process-08.gif)
Art director: The book attack is OK.
Drawing it out. Deciding to use the favorite Monty Python t-shirt with rabbits attacking knights for inspiration.
![izdal anniversary process 09](izdal-anniversary-process-09.gif)
Sending it to be drawn. Along the way the idea gets transformed and we get a thug who abandoned his knuckle-duster and now enjoys reading heaps of books.
Choosing the color.
![izdal anniversary process 10](izdal-anniversary-process-10.gif)
Art director: Nope, style like this won’t work.
Designer: Maybe a photo?
![izdal anniversary process 11](izdal-anniversary-process-11.jpg)
Art director: Sure, but make sure not the background is not pink.
![izdal anniversary process 12](izdal-anniversary-process-12.jpg)
Cutting out individual letters, taking pictures of heaps of books and a more intellectual thug. Done!