The making of the International Day of Happiness poster
March 20 is the International Day of Happiness. That’s just too good to miss. The art director agrees. Producing ideas. Searching for a Russian expression that would convey joy best. There aren’t too many too choose from. Wah. Aaaa. Yeaah. Hooray.
Tra-la-la. Eprst. Yo-moyo. Yiii. Weee?
![happiness day 2017 process 01](happiness-day-2017-process-01.jpg)
The art director approves the Weee and asks to search for a better suiting image.
![happiness day 2017 process 02](happiness-day-2017-process-02.jpg)
![happiness day 2017 process 03](happiness-day-2017-process-03.jpg)
A reply comes back.
![happiness day 2017 process 04](happiness-day-2017-process-04.jpg)
Moving on.
![happiness day 2017 process 05](happiness-day-2017-process-05.jpg)
![happiness day 2017 process 06](happiness-day-2017-process-06.jpg)
![happiness day 2017 process 07](happiness-day-2017-process-07.jpg)
Finally, deciding to go with a pig that is happy as a pig.
![happiness day 2017 process 08](happiness-day-2017-process-08.jpg)
Weee!