Designer: Here are the first ideas.
Art director: Number 1 is close.
Designer: What if we make it resemble an eye chart even more?
Art director: It’s not an eye chart, so there is no reason it should resemble it. All we need is just a cool poster with no reference of any previous style.
Designer: Here are three more designs. Maybe, we can include a hint of the coming New Year in the stop sign?
Art director: No, it’s weak.
Designer: We can draw an imaginary store and hide studio products in the illustration.
Art director: I suggest we start with products that are the most relevant today.
Turns out it’s Vous, Rozetkus and Atmarkus.
Designer: And three more options.
Art director: ...
Designer: The reflection can show product shelves.
Art director: OK.
Designer: The poster with the final illustration.
Art director: It lacks some sort of a powerful red background.
Designer: Here it is in color.
Art director: Number one is OK.
Designer: I've adjusted Vous (brought back the reflection of a shelf and redrew the shadow), the text (inserted in the studio's template). All is ready for printing. OK?
Art director: The shadow is shit, the perspective is shit, the Matryoshka dolls and the keyboards are in entirely different planes.
Designer: I tried to fix the perspective and the shadow. Any better?
Art director: Not by much. The perspective is still weak (look at the speaker) and the shadow has only gotten worse.
Designer: I fixed the perspective and the shadow (and the composition somewhat). Ready to be printed?
Art director: OK.
