The making of the April 1 poster (2014)

Going through the catalog of olden April Fools’ Day jokes. Your back is white. Ringing the doorbell and running away. Thumbtack on a chair seat. Or the American version—whoopee cushion. And so on. Don’t trust anyone, all in all.

Or here, also a “joke.”

Art director: Keep’em coming.

What else? We can make bunny ears (or horns, as they call them in Russia) behind someone’s head on photos. Especially silly doing this to someone who already has horns. Like, to a moose. Or better yet, a devil.

Art director: Yeah, that’s cool.

Drawing.

Cutting out, painting, assembling.

Adding a caption and sending to the press.